PROMETEON ANNOUNCES EXCLUSIVE PIRELLI AGRICULTURAL WHOLESALE PARTNERSHIP

Gordon Rosenthal "extremely proud" as Prometeon Tyre Group & Kirkby Tyres go to market with Agricultural PHP Line

After an absence of over 15 years the Pirelli brand has re-entered the European Agricultural Tyre market with its premium agricultural line, the PHP (Pirelli High Power) range, designed for today’s high horse power tractors. With sizes focusing upon higher horse power equipment and rim sizes up to 42”, the range has been met with a great deal of interest within the marketplace.

Following several years of extensive testing across Europe, Prometeon Tyre Group has developed a go to market strategy in the UK by linking up with one of the UK’s leading Agricultural specialists, Kirkby Tyres. Voted in 2017 the NTDA Tyre Wholesaler of the year, Kirkby have over 60 years of experience serving the market from their UK base in Liverpool. Kirkby will now be Prometeon’s exclusive wholesale partner serving the UK mainland & Ireland for the Pirelli Agricultural, PHP line.

Simon Michael, Managing Director of Prometeon Tyre Group UK noted: “Prometeon, with its new PHP Agricultural radial range has a product line at the leading edge of today’s technology and performance, and needed a strategic partnership with a UK based wholesaler who could offer the know-how and skillset that Prometeon customers always expect. With Kirkby Tyres, we feel we have found that partner”

Gordon Rosenthal, Chairman of Kirkby Tyres added: “Kirkby have long served the UK market by stocking an extensive range of Agricultural products and serving our customers with knowledge, technical expertise and an excellent delivery service. We’re extremely proud to have now partnered with Prometeon and serve as their dedicated exclusive wholesaler in the UK for the PHP range. Our extensive network looks forward to helping Prometeon establish the PHP Agricultural product range’.

The Pirelli PHP range will be available from Kirkby Tyres in July 2018.